The "30-60 target" of carbon peaking and carbon neutralization has been included in China's "Fourteenth Five Year Plan". China's energy transformation under the "dual carbon" target has become a general trend, and accelerating the application of terminal electrification is an inevitable result.

In the heat pump industry, decarburization of heating equipment is an essential link in order to achieve comprehensive electrification. As a clean energy, heat pump technology is undoubtedly a vital agent to accelerate electrification in the heating field. What is the current market situation of the heat pump industry? What is the development trend in the future?

With the withdrawal of the "coal to electricity" dividend policy, the heat pump industry will also face a reshuffle, which also means that enterprises that have not formed a complete system will fade out of the market slowly with the fierce competition, the market will be standardized to a certain extent, and the capacity will also recover to the normal level from overcapacity, forming a benign competition pattern of competing for technology, products and services on a macro level, and consumers will certainly put forward higher requirements on the strength of brand enterprises.

Since 2021, affected by the continuous rise of upstream raw material prices, most manufacturing enterprises are still facing the pressure of shortage of raw materials due to the rising cost pressure.

The price increase of raw materials has both advantages and disadvantages for the industry. The heat pump industry has been in a low price competition for a long time. Homogeneity and lack of innovation have restricted the progress of the industry. Only by going out of the swamp of price war can the industry obtain better development space.

For GEME Air Energy, under such a cost pressure, in terms of product technology, it can make some adjustments in terms of raw materials by taking advantage of technological advantages and seek market opportunities by taking advantage of technological advantages. For manufacturing enterprises, high-quality products are a necessary guarantee for enterprises to obtain competitive advantages, and also a powerful driver for industrial transformation and upgrading.

It is worth mentioning that the price rise will also, to a certain extent, stimulate the industry to accelerate the improvement of relevant technologies and optimize the production process, so that enterprises that can withstand the pressure of price rise can get more development opportunities. GEME Air Energy will also seize the opportunity, take quality as the foundation, and do a good job of prevention and control in advance in the product quality and market environment.

In this era when channels are the king, it is very important for enterprises to deeply cultivate channels if they want to achieve considerable development, especially for the heat pump industry, where market competition has entered the white hot stage.

On the basis of existing outlets, GEME Air can continuously develop blank markets and continuously improve channel coverage. At the same time, continue to increase support for dealers, especially those with ideas and strength, so that they can better play their abilities and strengths.

In addition, while maintaining the original channels,GEME Air Energy is also actively expanding new channels, such as online platforms and engineering channels, from traditional single channels to omni channel operations.

In the case of fierce market development competition, product innovation and service capabilities are particularly important. Therefore, GEME Air can innovate, optimize and adjust in marketing, channels, products and management, constantly launch new products according to consumer needs, actively integrate superior resources, and provide more detailed training and empowerment to dealers.

In terms of products, GEME Air Energy has 12 product series, nearly 400 professional products, which are sold at home and abroad. The company implements the leading strategy of scientific and technological innovation talents, introduces a large number of technical and management talents with professional and senior titles, and sets up a scientific and technological innovation team with the core of two doctors and two masters.

Among them, as one of the leading products of GEME Air Energy, anhydrous floor heating has the advantages of safety, environmental protection, energy conservation, automation, wide application, etc. The anhydrous fluorine circulation floor heating uses the floor as a heat exchanger to directly transfer heat to the floor. There is no heat loss during heat transfer, and the efficiency is the highest among all heating methods at present. There is no need to install water pumps to drive the working medium with additional power consumption. Only the energy consumption of heating the host machine is low. The operating cost is only 48% of that of air energy heat pump water floor heating, 25% of that of electric fiber electric heating, 40% of that of ordinary air-conditioning heating, and 15% of that of natural gas.

No waste gas and other pollution, extremely low energy consumption, green and environment-friendly products, in line with China's current energy and environmental policy requirements. Affected by rainy weather and other climates, it can work normally under the ambient temperature of - 25 ℃~43 ℃, and can be widely used for heating in families, hotels, hotels, schools, hospitals, dormitories, residential areas, saunas, etc. At present, the product has created a large number of actual cases and has been widely recognized by users.

In addition to insisting on the output of high-quality products, GEME Air Energy has always regarded service as the top priority of the enterprise's work. GEME Air Energy not only has a comprehensive and complete service team to ensure full coverage of all stages of sales, but also provides pre-sales, in sales and after-sales market support. This will drive service teams across the country to better provide users with considerate services.

Speaking of the market development trend in 2021, the heat pump industry market is still full of too much uncertainty. With the rapid development of the industry, due to the lack of standards in some sub product areas, chaos in related industries has emerged one after another. Such as low price competition, engineering machine return, long payment collection period, high maintenance cost, and high installation pressure have become the problems facing heat pump enterprises, and relevant product standards need to be improved.

Under the wind of dividend, every enterprise wants to take advantage of the wind to win the first opportunity for development again, but this does not mean that every enterprise that takes advantage of the wind can continue. Whether its core competitiveness is strong enough also determines how high and far an enterprise can fly in this wave of supporting policies. Therefore, ensuring quality, optimizing services, controlling costs and making reasonable profits are the way to sustainable development of enterprises and the basis for high-quality development of the industry.

It can be predicted that the development goal of "carbon neutrality" will bring great opportunities to the whole heat pump industry and even to the HVAC and home appliance industries. Under this great historical opportunity, the heat pump industry should march forward bravely, actively face a series of complex challenges, and be reborn to glory.